Skip to main content

Posts

Showing posts from January, 2013

A SOS on COC - Commodization of Cricket!

From early 2ks, ESS (EspnStar or then Star Sports) has been trying to advertise the game of cricket by glorifying the rivalry of any upcoming series.  Just that they chose to go the cinematic way of doing it than the accepted way of promoting a sporting event giving a brief history of its rivalry. Starting from LG ‘All the best, LG ki Duva’ to the 99 India Team that went to the World cup, to early 2ks, And the hope against hope, come on India, dikhado, India ko Jitado, when all we had was Sachin and ten duds to fill the 11 in those days. Badlaa (Australia V Pak) a revenge for Pak’s loss to Australia in WC-99 final. Barood (India v Aus) and Sarfarosh (Aus Pak India tri series), the campaign clearly did not yield the desired results.  Predictably, Aussies won the Badla and Barood Test series 6-0.They also won the tri series with the men in then light blue managing just one win from 8 games.  Much better was the world cup 2011, add where rope walkers from diffe